Last Updated | February 10, 2023
By 2023, online retail sales are projected to account for 22 percent of the worldwide retail market, up from 14% in 2019. Content marketing is a business strategy that involves creating and sharing valuable and relevant content with consumers.
A wisely managed content marketing campaign can attract and engage a specific target audience to drive conversions. BigCommerce web design company focuses on building customer and prospect relationships. The target is achieved by providing them with valuable information that they can use to make informed decisions.
- Research from Statista shows that a whopping 58% of online customers are more inclined to purchase if they can view numerous angles of the goods in the catalog.
- According to a study published in Google Scholar, better product descriptions on content-rich ecommerce websites have been shown to enhance sales by as much as 50%.
84% of consumers trust customer reviews and ratings as much as personal recommendations, making them an integral part of any experience that relies heavily on content.
How Do Content-Rich Websites Help Businesses Succeed?
BigCommerce migration opens a variety of options for e-commerce business owners. Adding blog entries, articles, and other useful and instructive content to your company website is a smart move for four main reasons:
With well-written content, your content-rich e-commerce websites will serve as more than just a digital storefront. You’re creating a useful resource for your current and potential clientele. This step motivates customers to return to your site and make extra purchases.
BigCommerce integration services incentivize them to spread the word about your website. In this way, your website becomes an effective branding tool that can be used to strengthen your connection with the general public.
Acquire A Fan Base
Use your social media to convey useful information. Customers and prospects will interact with your brand more meaningfully, increasing familiarity and trust. Your brand’s reach will grow when others distribute your content through their channels.
Remember that you’re directing people to your website by publishing links and teasers on social media sites; this is a highly efficient method of attracting new customers. Likewise, if your material is worthwhile, it will encourage other websites to link to yours.
Establish Your Credibility
A great strategy to build your reputation is to become the person people turn to when they need answers about your industry or products. Articles or blog posts that clearly and concisely give helpful, accurate information are valued by readers.
The readers are more likely to regard you as an expert if they read more of your work. Magento to BigCommerce migration will be the turning point of your e-commerce business.
Rank On Google’s Search Results
Websites that consistently add fresh, original content that is also well-written tend to rank higher in Google and other search engines. Writing fresh content about your business, goods, and target audience might help you climb the search engine rankings for targeted keywords and phrases.
BigCommerce web design company consultants can also guide you in an elaborated manner.
How To Make A Content-rich Experience?
Creating content-rich websites on BigCommerce can be a great way to engage your customers and increase conversions. You can either hire BigCommerce development services to carry out the process.
Here are some tips on how to do it:
Use High-Quality Images And Videos
High-quality images and videos can showcase your products and create a more immersive experience for your customers. Ensure that your images are optimized for the web and load quickly. Hire BigCommerce developers to avoid additional stress.
Optimize Your Product Descriptions
Your product descriptions should be well-written, easy to read and provide all the information your customers need to make a valuable purchase. Use headings, bullet points, and other formatting to make your descriptions easy to scan.
Create A Blog
A blog can be a great way to create a content-intensive experience on your BigCommerce site. Use it to share product reviews, tutorials, and other relevant information your customers will find worthwhile. BigCommerce support and maintenance services know all the tricks to create magic.
Use Customer Reviews
Encourage customers to leave reviews for your products. You can use those reviews to create a more engaging customer experience and build trust.
Use A FAQ Page
A FAQ page helps share useful information about your business with your customers. FAQs are a shortcut for them to find answers to their questions quickly.
Use A Live Chat
A live chat feature can be a great way to provide real-time customer support and create a more engaging experience for your customers.
Optimize Your Website for SEO
Optimizing your website for SEO can increase traffic to your site and improve the visibility of your products in search results.
3 Ways to Create Content-rich Experience in BigCommerce
BigCommerce headless commerce multiplies your revenue. To enhance the customer experience of a BigCommerce store, there are three main ways you can do it.
1. BigCommerce Default Page Builder
One is to use BigCommerce default page builder functionality. With BigCommerce support and maintenance services, it provides a visual editor that allows you to add and edit pages directly on the storefront. This editor can add text, images, and other media to your pages.
It also includes a variety of pre-designed templates and blocks you can use to create your pages.
2. BigCommerce Apps
The second option is to use apps of BigCommerce that can be used to add new functionality and design elements to your store. Some apps come with pre-built pages and content templates that can be easily added to your store. Several apps on the BigCommerce app store can help you create and design pages for your store.
One of the popular and recommended tools is Shogun. Shogun is a drag-and-drop page builder that allows you to create custom landing pages for your store. It comes with various pre-designed templates and elements that can be easily customized to match your store’s design.
BigCommerce integration services can help with this tool.
3. BigCommerce Stencil
The third way to create content-rich ecommerce websites is through customization. BigCommerce Stencil is a framework used to create custom themes for BigCommerce stores. It allows designers and developers to easily create and customize the look and feel of a store by providing a set of pre-built templates and design elements.
With BigCommerce Stencil, you can quickly create custom pages, product pages, and other elements of your store’s design without coding. It also allows you to easily customize the layout and design of your store by providing a variety of pre-built templates and design elements that you can use as a starting point.
What Makes A Great Content Experience?
The success of content-rich websites depends on more than just one element. It’s a curated ecosystem of high-quality material in various forms, laid out in a way that leads to more brand interactions.
What Are The Vital Steps In Developing A Content Strategy?
- Set some objectives. The best content serves a specific function, and objectives specify that function for your clientele.
- The content should be reviewed to eliminate mistakes.
- Come up with a central idea for your material.
- Create a content marketing strategy map.
What Is An Example Of Rich Content?
The term “rich content” describes the content that incorporates multiple media types (such as audio, video, and still images). It conveys the intended message better and entices the reader to take action. This can be seen in the widespread use of emojis and gifs in online chats.
What Does Great Content Look Like?
Content that is useful, informative, and unique all fall into this category. It has good references and is original, short, clear, and well-written. Follow this method to create content that works well on social media, in search engine results, and with your audience.
A content-rich e-commerce store can help businesses to attract and retain customers, improve their search engine ranking, and drive sales. Are you looking for a trusted and experienced partner to help take your business to the next level with BigCommerce migration?
Folio3 can help with content-rich ecommerce websites. Folio3 experts and BigCommerce development services are dedicated to delivering customized, innovative, and high-quality solutions that meet the unique needs of your business.
Whether you’re looking to build a new web or mobile application, improve your existing IT infrastructure, or Magento to BigCommerce migration for your business, Folio3 has the expertise to help you succeed.
With a focus on open communication, a commitment to excellence, and a track record of delivering results for our clients, Folio3 is the perfect partner for your content-rich websites. Contact us today to learn more about how we can help your business grow with technology with BigCommerce headless commerce.