The personalization gap between what brands think they deliver and what customers actually experience represents a $2 trillion opportunity waiting to be captured.  While 92% of marketers believe they’re delivering personalized experiences, only 45% of consumers agree, a disconnect that’s costing enterprises significant revenue and market share. This gap isn’t just about better content or smarter algorithms. It stems from the fundamental limitations of off-the-shelf platforms that can’t handle enterprise complexity, legacy system constraints, or unique business models.  Custom shopping...