What are product bundles? Product bundles, or “package deals,” combine several individual goods or services into one package, typically featuring complimentary items. Unlike “multipacks” of identical items, bundles offer a cost-effective way to purchase multiple related products, such as a fixed-price meal or a beach kit. Retailers may sell certain items exclusively as part of a bundle or offer them both individually and bundled, with bundles generally costing less. Highlighting these savings can attract customers who might have intended to...