Last Updated | February 9, 2023
Introduction
Bigcommerce multi-storefront was introduced in March 2022 by Bigcommerce through a press release.
Soon after its release, the multi-storefront front feature started gaining the attention of the store owners who wanted to serve different segments through different storefronts but wanted to keep the management to be easy and at their fingertips.
In this blog, we are going to talk about the feature, uses, and most important benefits of BigCommerce Multi-Storefront.
- Bigcommerce adds around 5000 more stores year on year.
- Nearly 75% of the BigCommerce stores are based in the U.S
- Nearly 38% of business on BigCommerce has opted for Shopify to bigcommerce migration due to its immensely useful features for eCommerce stores.
What is BigCommerce Multi-StoreFront?
BigCommerce Multi-Storefront is a feature offered by BigCommerce, a popular e-commerce platform that allows users to manage multiple online stores from a single BigCommerce account.
This feature enables users to create and manage separate storefronts with different branding, products, and custom settings while still utilizing a single centralized backend for managing orders, customers, and other data.
This feature can be useful for businesses with multiple brands or separate product lines that they want to keep distinct but manage efficiently.
Benefits of BigCommerce Multi-Storefront
The following are the benefits of BigCommerce Multi-Storefront, which are highly useful for bigcommerce development services for your business.
Centralized management
Merchants can manage all of their online stores from a single dashboard with BigCommerce Multi-Storefront; they no longer have to log in to multiple different platforms in order to perform this task. This saves time and streamlines the management process, making it easier for business owners to concentrate on expanding their operations.
Seamless integration
Integrating BigCommerce Multi-Storefront with other BigCommerce features, such as payments, shipping, and inventory management, results in a unified and straightforward experience. Moreover, you also opt for BigCommerce integration services for better bigcommerce headless commerce integrations.
This enables merchants to manage all of their stores and the processes related to those stores from a single location, lowering the risk of making errors and saving them time.
Customizable branding
The look and feel of each store can be customized by merchants using multi-storefront, including the selection of themes, logos, and color schemes for each store. This allows merchants to create a one-of-a-kind shopping experience for each of their stores, which helps them differentiate their brand and increases their engagement with their customers.
If the customizations are theme-based, then you can opt for BigCommerce design services or hire a BigCommerce web developer.
Enhancements to SEO
Merchants can easily manage their SEO efforts for multiple stores from a single location thanks to the convenience offered by multi-storefront. This includes the management of keywords, meta descriptions, and other essential SEO factors, all of which contribute to an increase in the website’s visibility in search engines and enable it to reach a larger audience.
Enhanced Security
BigCommerce’s Multi-storefront provides merchants with access to enterprise-level security features, such as SSL certificates, firewalls, and secure data centres. These features are beneficial to the merchants. This helps to ensure that their stores are secure as well as the protection of their customer’s data, which provides customers with a sense of calm and helps build trust with the company.
Limitations of BigCommerce Multi-Storefront
Apart from the benefits, Bigcommerce Multi-Storefront also has some limitations:
Inventory Management Limitations
It enables you to keep track of your products and manage your stock levels; inventory management is an essential component to the success of any e-commerce business.
On the other hand, compared to some other e-commerce platforms, BigCommerce may have as many advanced features for managing inventory.
Due to this, it may be challenging to manage and keep track of your inventory across multiple storefronts, which may lead to overstocking stock shortages, and a reduction in sales.
Limited customization Options
Some design and layout customization options may be limited in comparison to other e-commerce platforms.
Extra Costs
There may be additional costs associated with managing multiple storefronts, such as separate hosting fees.
Difficult to Manage Multiple Stores
Differentiation difficulty, managing multiple storefronts can be challenging, and it may be difficult to differentiate each storefront effectively.
Integration Issues
Integration issues, integrating multiple storefronts with existing systems and processes may be complicated.
Resource Allocation Issues
Resource allocation, allocating resources and managing the different storefronts effectively can be a challenge.
Limited Shipping Options
Shipping choices are a significant component of the overall customer experience and have the potential to influence both the shipping process and the associated costs.
Suppose BigCommerce only offers a limited number of shipping options in multiple stores compared to other e-commerce platforms. In that case, it will be more difficult for customers to receive their orders promptly and at a price that is affordable to them. This can lead to lower levels of customer satisfaction, which in turn can lead to decreased sales.
Key Features of BigCommerce Multi-Storefront
Following is the list of all the unique features of BigCommerce Multi-Storefront.
Seamless Checkout
Customers will not experience any friction during the checkout process when using BigCommerce Multi-Storefront because it has been optimized for their convenience.
They can purchase items from multiple storefronts using a single shopping cart and checkout, which makes it simple for them to finish their business with multiple storefronts in a single session.
Payment Processing
Merchants are able to accept payments for multiple storefronts using a wide variety of payment methods because BigCommerce Multi-Storefront supports a wide range of payment gateways.
Customers are then afforded the opportunity to select the mode of payment that best suits their needs, which contributes to an enhanced shopping experience overall.
Shipping And Tax Management
BigCommerce Multi-Storefront provides a unified shopping experience for customers across all storefronts by enabling merchants to customize shipping and tax policies independently for each storefront they operate.
This includes the capability to manage shipping and tax rules for each storefront, with the aim of ensuring that customers are aware of the shipping and tax policies applicable to each storefront in question.
Order Management
A unified, all-in-one platform for the management of orders from multiple storefronts is made available by BigCommerce Multi-Storefront. This includes the capability to track shipments, manage customer interactions, view and manage orders in real-time, and process returns and refunds.
Merchants can simplify their business operations and offer customers a unified shopping experience across all of their locations by consolidating their order management into a single location.
Customer Management
BigCommerce Multi-Storefront offers a centralized management platform for all storefronts, allowing you to keep track of your customers’ information easily. This includes the capability to view and manage customer data, segment customers based on their behavior and preferences, view order history, and manage customer interactions.
Merchants are able to understand their customers better and provide a more personalized experience for each customer when they have access to a centralized view of their customers’ information.
Reporting And Analytics
BigCommerce Multi-Storefront offers merchants a powerful reporting and analytics platform, making it possible for them to monitor important metrics for all of their storefronts from a single location.
This includes the capability to view data pertaining to sales and traffic, as well as customer demographics and product performance, which provides insights into the overall health of the business. Merchants can now make decisions based on the data to help improve their operations and drive growth when they have access to these insights.
Product Management
A centralized platform is provided by BigCommerce Multi-Storefront, which allows for the management of products across all storefronts. This includes the ability to create and manage product listings, as well as manage product images and descriptions and set product prices.
Merchants are able to ensure that their products are consistent across all storefronts when they have access to a centralized view of their inventory, which also enables them to make updates and changes rapidly and with ease.
Marketing And Promotions
BigCommerce Multi-Storefront gives merchants access to a variety of marketing and promotional tools, enabling them to increase foot traffic and overall sales across all of their storefronts.
This includes the capability to create and manage email campaigns, as well as to run promotions and discounts, and make use of social media to promote products and storefronts. Merchants can engage with their customers, drive sales, and grow their businesses all by utilizing these tools, which are all available to them.
Conclusion
The Bigcommerce multi-storefront front is an excellent solution for businesses looking to manage multiple online stores from a single platform. It offers a range of advanced features and tools to make e-commerce management easier, faster, and more efficient.
Whether you’re looking to expand your brand, reach new audiences, or streamline your e-commerce operations, Bigcommerce multi-storefront front is a powerful tool that can help you achieve your goals.
Moreover, bigcommerce maintenance support is always there to help you, and so are we. Hence throw away your queries in the comments, and we will answer them in our next blog.
Source: https://ecommerce.folio3.com/blog/bigcommerce-multi-storefront/
