Creating and running a successful website is a lot more complicated than most people think, but it boils down to one thing: being able to identify your target audience. In order to do that, you need to take lots of things into consideration when creating your content. Some of the key categories you need to pay attention to are: Audience demographics – whether they are male or female, as well as their age. What do they like – knowing their...
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In this generation wherein talented individuals are just around the corner, it is really difficult to stand out from them. Have you heard people with popular blogs? We are talking about content creators like bloggers, video makers and writers. There is no such thing as being successful in just one night. People who are now successful content creators put huge efforts to make their blog posts have the highest rankings. You have to keep doing what you love, never give...
The term "keyword research" refers to the search engine optimization (SEO) practice of finding and researching actual search terms that internet users may most likely enter into their search engines with the aim of achieving higher rankings for their web pages. The object and intent of the discussions that follow aim at guiding you the prospective researcher on how to perform keyword research to improve your SEO. Identify the Landing Pages The landing page is the section of the website...
People love blogs; you might ask how do I know for sure? Well, it’s not just me though who thinks so, Hosting Facts share this info: Around 2.7 million blog posts get published every single day. Here are some more interesting facts on blogging that I bet not many of you can claim to have known already, courtesy of active blogs: In U.S. alone, a whopping 81% of all online consumers trust blogs for the information and advice they need....
Nothing but a small startup investing most dollars in digital marketing tools and strategies is the epitome of how vital it is to spread this digital panorama further to ultimately compete with top business insiders in present time. The new businesses can only gain recognition if they turn up successfully to user's laptop screens and smartphones. Honestly, e-commerce has made marketing a lot more fun for business groups, sales and marketing teams at various organizations. What can be more amazing...
Bounce rates worry most website owners and reducing the percentage can seem like an endless task of trial and error. There are some areas of a homepage that immediately deter visitors which may not be instantly obvious to the seller. To find out why people are landing and bouncing away you first need to research a few areas. Research in these topics will provide you with incredible data that you can use throughout the entire sales process. These include: The...
Search engines today are increasingly personalizing their user's search results, especially Google. Search engines can track location and generate search results or business addresses that are geographically close to users. For a small local business, this is a great advantage. For one, you won't have to compete with global giants in your industry for recognition in cyberspace. In fact, most local businesses don't even need to draw in national or international traffic to visit their websites. Let's explain this with...
If you have a blog, then it is understandably difficult to maintain it if you are on holiday. It is not fair to spoil your holiday by working on and checking on your blog whilst you are away. So, here are five tips that are going to help you “hold the fort” whilst you are away. They are tips that only really work if you use them all at the same time. Of course, you could always have someone maintain...
Bad backlinks and the impact they will have on SEO has become a concerning factor among different webmasters and site owners. With the introduction of the Penguin update which was set to penalize low value backlinks, the situation will worsen with the upcoming Penguin 2.0. Site owners may be justified for crying foul as they often don’t have control over links from external websites. A competitor could deliberately point thousands of spam links to your site to encourage penalties on...
Mind mapping software is not only useful for outlining articles, reports and other forms of content. It is also a powerful tool for planning and managing many aspects your blog business. As a blogger, you must manage a prodigious amount of information every day: content ideas social network strategies social network content, people with whom to network, monitoring competitive blogs, identifying opportunities for new reports and resources of value you can provide to your readers, identifying potential collaborators and much...