32 YouTube Statistics Marketers Can’t Afford to Ignore In 2023

Are you looking for up-to-date and trending YouTube statistics for 2023?

YouTube is the second biggest search engine after Google. 

In fact, YouTube processes more than 3 billion searches a month. Nearly 1 out of every 2 Internet users on YouTube. That’s how big it is.

Whether you’re a marketer, blogger, small business owner, or video creator – YouTube is the BEST platform to grow an audience. The best part? The YouTube demographics have primarily young users. 

If you’re looking for the most incredible YouTube statistics for 2023, this post is just for you.

Let’s find out the interesting YouTube stats without much ado.

Table of Contents

30+ Game-Changing YouTube Stats for Savvy Marketers

youtube statistics

YouTube Usage Statistics

Looking for YouTube usage stats to discover how many people use the world’s biggest video marketing platform? Check out this section.

1. How many people use YouTube?

YouTube has over 2 billion monthly logged-in users. That means, YouTube monthly active users are over 2 billion across the world. (Source: YouTube)

2. How popular is YouTube?

YouTube is the world’s second-largest search engine and second-most visited website after Google. YouTube is currently available in 100+ countries worldwide across 80 languages.

If you’re looking for a video platform to reach millions of people across the world, you can’t afford to ignore YouTube.

3. How many videos are posted on YouTube every minute?

500+ hours of content are uploaded every minute. That means over 12,000 hours of video content are uploaded per day.

4. What is the most subscribed YouTube channel?

The most-subscribed YouTube channel is T-Series, which hosts its music videos and currently has over 235 million subscribers.

T-Series is India’s largest Music Label & Movie Studio, owned by Bhushan Kumar.

5. How many channels does YouTube have?

As of 2023, there are over 55 million YouTube channels. In general, most YouTube channels don’t post any videos at all, and most of those channels have zero subscribers.

6. Are YouTube users increasing?

Yes, YouTube is projected to reach nearly 3 billion users by 2025. If you’re thinking about creating a career on YouTube, this is the right time, as YouTube is only expected to grow in terms of video consumption, sales, and streaming. 

7. Do most people watch YouTube on phones or computers?

Think With Google reports that 70% of global YouTube watch time happens on smartphones and tablets.

This is MOSTLY due to the YouTube mobile app, which allows people worldwide to access YouTube videos.

8. How many downloads does the YouTube app have in 2023?

Currently, YouTube has been downloaded over 10 billion times on Google Playstore. The immense growth is mainly because millions of people are connected to the internet, especially in India. Thanks to Jio!

9. Which YouTube brand channel is most popular?

Lego is the most popular brand channel on YouTube, with over 15.7 million subscribers. Lego’s YouTube channel has 19,881,116,940 lifetime views on its videos so far. 

In case you’re curious, Legos are plastic building-block toys that are mostly child-friendly.

lego youtube

10. Which content is most watched on YouTube?

The top four video categories watched by most YouTube users are comedy, music, entertainment/pop culture, and “how to.” (Source: Think With Google)

11. What percentage of the YouTube audience is male?

For YouTube users globally, 45.6% identify as female, and 54.4% identify as male as of 2023, according to Statista reports.

Statista also reports that the UAE and the Netherlands are among the countries where many people use YouTube compared to other countries worldwide.

youtube users

YouTube Video Metric Stats

Here are some of the impressive YouTube video metric stats for you.

1. What percentage of YouTube views come from mobile phones?

70% of global YouTube watch time happens on smartphones and tablets. (Source: Think with Google).

If you’re a marketer or YouTube creator, make sure to keep smartphone users in mind while making videos, as the majority of the views come from smartphones.

2. What is the average length of a successful YouTube video?

According to a Statista report, the average YouTube video length is 11.7 minutes. Music videos generally had the shortest video length among all categories, with an average length of 6.8 minutes per video. Gaming videos had the most extended video length, an average of 24.7 minutes per video.

youtube video length

Make sure to create at least 10+ minute videos if you want to get more views, engagement and subscribers.

3. What is the average watch time for YouTube videos?

The average watch time on YouTube is about 30 minutes. This means, on average, YouTube viewers spend more than 30 minutes watching videos before leaving YouTube. 

The average watch time also depends on various things, such as video length, storytelling, content type, audience engagement, etc. 

4. What is the best day and time to upload a YouTube video for more views?

According to SocialPilot, the best day and time to upload a YouTube video are as follows;

  • 2 to 4 pm (EST) on weekdays
  • 9 to 11 am (EST) on weekends
best time to post on youtube

5. How much does YouTube Shorts pay for 1,000 views?

On average, YouTube shorts can generate between $1 to $5 for 1,000 views. That means you can earn $0.01 to 0.05 per individual view.

6. How much time do people spend on YouTube each month?

According to the Data.ai survey, the typical YouTube user spends an average of 23.4 hours each month using YouTube.

average time on youtube

YouTube Revenue Statistics

Looking for YouTube income and revenue stats? Here you go.

1. How much revenue does YouTube generate?

In 2022, YouTube’s advertising revenues amounted to 29.24 billion U.S. dollars, which is approximately 11.35% of Google’s total revenue. (Statista)

2. How many subscribers does YouTube Premium have?

YouTube Premium is used by over 80 million subscribers worldwide. 

With YouTube Premium, you can watch videos on YouTube without advertisements, along with powerful features such as offline viewing, playing their audio in the background, in picture-in-picture mode, and more.

3. Is YouTube useful for sales?

70% of YouTube viewers have bought a brand after seeing it on YouTube. Nearly 79% of video creators believe YouTube is an effective platform for marketing, according to Zippa.

So if you’re planning to use YouTube for sales or marketing, post unique and engaging videos.

marketing platform

4. Does YouTube take a cut of ad revenue?

Yes, YouTube takes a 45% share of ad revenue. Whether you’re monetizing YouTube videos or shorts, you’ll get 55% of ad revenue, whereas the remaining share goes to the YouTube platform.

5. Who is the highest-paid YouTuber in the world?

As of 2023, MrBeast (aka Jimmy Donaldson) is one of the top-paid YouTubers in the world, with average yearly earnings of over $55 million. MrBeast’s net worth is over $105 million as of 2023.


Interesting YouTube Stats

Here are some of the exciting stats around YouTube.

1. Who was the first YouTuber?

Jawed Karim was the first YouTube. He is the co-founder of YouTube. The first video uploaded on YouTube was “Me at the zoo” featuring Karim (on April 23, 2005).

2. Who acquired YouTube?

In October 2006, Google acquired YouTube for $1.65 billion. Neal Mohan, who is an Indian-American business executive, is the current CEO of YouTube.

3. What is the most viewed YouTube video worldwide?

“Baby Shark Dance” is the most-watched video on YouTube and currently has over 12.3 billion lifetime views.

4. What is the most liked video on YouTube?

“Despacito” by Luis Fonsi has been the most-liked video on YouTube, with over 50 million likes.

5. What is the most searched keyword on YouTube?

BTS is the most searched YouTube search query globally, with a search volume of 16,723,304, according to Ahrefs.

6. What is the most-watched video game content on the YouTube platform?

Minecraft is the most-watched video game content on the platform, which exceeded 1 trillion views.

7. What percentage of YouTube channels contribute to most YouTube videos?

Although there are over 55 million channels, but only 10% of popular YouTube channels with over 250,000 subscribers are responsible for 70% of all videos posted. This 10% of channels receive 79% of ALL the views on YouTube. (Source: Zippia)

8. What are the most popular search queries on YouTube?

YouTube’s most popular search queries are “music” and “how-to” videos. Semrush states that 82% of people use YouTube as a source of entertainment. 

9. What is the fastest YouTube video to 1 billion views?

“Hello” by Adele is the fastest YouTube video to reach one billion views in 87 days. Luis Fonsi’s “Despacito” music song reached the 1 billion views mark in 96 days.

In case you’re interested, “Hello” video by Adele was uploaded to YouTube on 22nd October 2015 and gained 1 billion video views on 17th January 2016 (just 87 days!).

10. What percent of YouTube users are from the US?

77% of U.S. internet users aged 15 to 25 years accessed YouTube. 67% of them are 56+ years old, 70% are between 46 to 55 years and 73% are between 36 to 45 years. (Source: Statista)

u.s. internet users

FAQs | YouTube Statistics & Facts

Here are some frequently asked questions on YouTube stats, exciting facts, and trends.

How much income per 1000 views on YouTube?

On average, most videos on YouTube generate $1 to $3 per 1000 views. It depends on the audience demographics, age group, etc. That means if a video gets 100,000 views on YouTube, it usually generates $100 to $300.

Who is the #1 YouTuber in the world?

MrBeast is one of the top YouTubers in the world, with over 135 million subscribers on his primary channel. 

How much do YouTubers earn?

It depends on several things, including audience, type of ads, monetization sources, etc. For instance, MrBeast has an estimated net worth of $105 million. Check out this resource to find how much YouTubers earn, including the top 5 YouTuber earnings.

How many users does YouTube have?

YouTube has over 2 billion active users worldwide.

How many YouTube videos do people watch each day?

YouTube’s logged-in users watch more than one billion hours of videos every single day.

How much content is uploaded to YouTube every day?

According to YouTube’s official data, over 12,000 hours of video content are uploaded to the YouTube platform each day.

Who watches YouTube videos the most?

People under the age of 35 watch YouTube videos the most. Also, YouTube is extremely popular with people aged 15 to 25 and 26 to 35, with 77% of each demographic using the platform.

Free Resources on YouTube:


Final Thoughts on YouTube Statistics 2023

YouTube is the second-most visited website in the world. It has come a long way since its inception in terms of growth, viewership, streaming, etc.

If you’re a marketer or content creator looking for a platform to build an audience or market your products – you don’t want to miss out on YouTube. 

So what are your thoughts on the stats and trends on YouTube? Have you found the YouTube stats helpful? Let us know your thoughts in the comments. 

Source: https://bloggerspassion.com/youtube-statistics/


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