How To Choose A Perfect Blog Niche (100+ Niche Ideas)

What’s the first step in building a profitable blog?

Nope — it’s not finding the right host for your website. 

It’s not coming up with a domain name and registering it, either. 

Before you get to any of those, you must first identify the most profitable blog niches for you. 

That’s what this post is all about. 

Read on if you want to find blog niches that make money. 

What is a Niche?

Before we tackle how to find your niche in blogging, let’s talk about the basics first. 

If you’re totally new to blogging, chances are you aren’t even sure what a niche is. 

Put simply, it’s a very specific portion of a submarket that serves specific customers with specific needs. 

You see, the majority of successful, self-made bloggers began with three core markets: Wealth, Health, and Relationships. 

Don’t believe me? 

On the top of your head, come up with as many popular blogs as you can. 

Fitness, weight loss, business, real estate, retirement, dating — all these niches derive from the three core markets. 

Depending on the value proposition, even travel blogs can be classified under the health or wealth core market. 

There are blogs that talk about safety and traveling for spiritual health improvement, while others divulge the potential profit opportunities. This includes vlogging, money-saving tips on the go, photography, and travel blogging itself. 

Why is a specific niche important in a blog?

Newbie bloggers may ask, why have a niche instead of writing about everything that pops into mind? 

The best way to answer this is to focus on the benefits of a laser-targeted niche, namely: 

  • Drive recurring traffic — By blogging about a specific niche, you draw the attention of a narrow audience who are likely to visit again. It’s best not to disappoint them by talking about random topics they have no interest in whatsoever. 
  • Better monetization — Specifying a niche means getting to know your target audience. Knowing your target audience, in turn, allows you to promote products and services that will benefit them. 
  • Build an authoritative image — If you want to be seen as an authority in something, you must define what that something is. You can’t be a blogger who just writes about anything whenever you feel like it. 
  • Improve your search engine visibility — Sometime in your blogging career, you need to learn and use SEO or Search Engine Optimization practices. Sticking to a single niche and consistently publishing relevant content is one such practice.     
  • Tailor your marketing decisions — Apart from SEO, your niche should also be taken into consideration when planning other marketing strategies. Social media marketing, for example, requires you to choose the right network preferred by your audience and competitors. 

Identifying Profitable Blog Niche Ideas 

Getting an idea of what to blog about? 

Slow down — understanding the core markets will only lead to the discovery of submarkets. 

Areas like skincare and freelancing may sound a lot more precise and less competitive than the core markets. But if you look at the big picture, these still aren’t profitable niches, they’re still submarkets. 

The riches are in the niches — and a niche is something you have to carve out yourself. And to do so, you need to figure out how you want to fit in a submarket. 

Without further ado, here’s how you can find the most profitable blog niches in your market. 

1. Knowing your target audience

Clearly, if you want to find the perfect blogging niche, you should start from one of the three core markets. 

Can’t decide between wealth, health, and relationships? 

Serial entrepreneur Russell Brunson shared an incredibly helpful tip in his book, Expert Secrets. I featured it in my list of 10 books that can springboard your blogging career

According to Brunson, niche picking begins with this question:

Who do you want to serve?”

To be the go-to blogger in any niche, you must position yourself as a charismatic leader. And to be an effective leader, you need both knowledge and experience. 

Long story short, you need to pick a core market where you can be considered as an expert. It can be anything aligned with your work, family business, personal accomplishments, and experiences. 

By then, you should also have a clear idea of what submarket to take on. 

For example, suppose you’ve been doling out courtship advice to your friends for a long time. Why not go with the dating submarket under the relationships core market? 

Not too confident in yourself?

Don’t be discouraged if there are other experts with more knowledge and experience than you. 

As long as you can help those who are a step behind, you’re qualified to blog about it.

2. Looking at the submarket ecosystem

After naming your desired submarket, it’s time to do some scouting. 

There are a few tools you can use to check out your submarket. SEMrush, for example, lets you round up the top organic search results for a keyword.

Let’s say you’re interested in the parenting advice submarket. 

To get the ball rolling, enter the keyword “parenting advice” to fire up the keyword analytics feature.

The “Keyword Overview” page will then display truckloads of interesting information about that keyword. It’ll show you the number of searches it gets on a monthly basis, a handful of related keywords, and more.

By the way, phrase matches and related keywords often point to similar submarkets that you may look into. For now, let’s look at the players in this particular submarket.

Just below the fold is the “Organic Search Results,” which lists down the top 100 pages that rank for your keyword. 

Yes — these are the websites you must analyze if you want to get a handle on the submarket ecosystem. 

When visiting these sites, take a look around specifically for useful pieces of information, like:

  • Products and services — To carve out a niche from a submarket, look at what the top sites are offering. Create a list of these products and services, including the likes of affiliate products, eBooks, and premium subscriptions.
  • Blog content — What particular topics and content categories do they cover? Do any of these point to potential niche ideas? 
  • What’s lacking — Since you chose the keyword in the first place, you should be somewhat well-versed in your submarket. As such, try to look for “gaps” or missing information on the websites you’ve analyzed. 

Now that you’ve collected the information listed above, you’re ready for the next steps.

3. Defining a unique value proposition

When looking for a profitable niche, a lot of guides recommend starting with low-competition keywords. 

That, undoubtedly, is timeless advice. 

As an aspiring blogger, you don’t want to go toe-to-toe with established websites that possess substantially more resources. 

There is, however, an angle that hopeful bloggers don’t usually consider: building a brand that will complement existing big players. 

Keep in mind that finding a spot in a submarket ecosystem doesn’t always mean you should prepare to compete. A more reserved approach is to think of something that’s so unique, established brands won’t consider you a direct competitor.  

One way to do this is to define a new market segment for an existing product or service. You then utilize the combination to formulate your own value proposition.

For example, if an existing blog offers online courses about freelancing, you can provide something similar to a narrower audience. 

To give you an idea, people who may be interested in freelancing include students, retirees, stay-at-home parents, and entrepreneurs. 

You can then put those pieces together to create a value proposition like:

  • Freelancing for Stay-At-Home Moms
  • From Student to Successful Freelancer Real Quick
  • Freelancing for Serial Entrepreneurs

Of course, you need a significantly more creative value proposition than the examples above. It’s also important to go levels deeper when defining market segments.

Find new overlaps between different products and audience groups. The more unique your chosen niche is, the easier it is to claim the role of a leading expert. 

4. Filling the gaps

Remember when you inspected the blog content of the popular sites in your submarket?  

There are bound to be missed content opportunities you can exploit to develop your own niche. 

As a would-be expert, it’s imperative that you fill these content gaps and address questions that others failed to answer. Grasping the nature of the target audience’s journey should help you find these questions.

Imagine for a second that one of the popular sites in your submarket teaches WordPress development. 

Putting yourself in the audience’s shoes, you begin to wonder about the plugins you can use for simplifying site migrations. A topic that, apparently, the current site you’re reading doesn’t even mention once. 

There you go — something that a submarket-level brand overlooked. 

It’s up to you to seize this opportunity and carve a niche out of it. But at the very least, you can leverage these gaps as focal points in your content strategy.

In the case above, your future blog can focus on posts that tackle the world of WordPress plugins. If not, you can build your content strategy around the topic of website migration, data security, and general maintenance. 

To look for even more gaps, use a tool like AnswerThePublic to tap into the questions the online community is asking. 

A single keyword like “WordPress” could lead to hundreds of search phrases that people use online. 

Looking at the list we got with AnswerThePublic, it’s practically a goldmine of niche ideas waiting to be unearthed. 

The question “can WordPress be hacked,” for example, points to the subject of WordPress security tips and practices. “Can WordPress host my domain,” on the other hand, pertains to WordPress hosting services, which you can review and promote on your blog. 

5. Exploring micro niches

At this point, you must have a list of potential blog niche ideas in your head. 

You’re getting there, but it’s still too early to commit to anything that appears promising. 

We haven’t even talked about micro niches yet, which are crucial if monetization is your main blogging goal. 

Here’s the deal: submarkets are smaller than core markets, and niches are smaller than submarkets. 

Micro niches, however, are even smaller than niches. 

If niches focus on a type of product for a specific group of people, micro-niches cling to one product. 

That’s it. 

A micro niche can also focus on a very particular topic or skill. Rob Knopper, for example, runs a blog that teaches how to excel at orchestra auditions. 

Micro niches are great for monetization because they have extremely low competition. Since micro niche blogs are built around a single product or topic, they’re also more likely to attract prospective customers.  

These are near-perfect conditions for blog monetization. 

The drawback is, a micro niche blog’s growth will be limited to your product’s potential. It’ll also be challenging to generate fresh content ideas in the long run. 

Typically, micro niche blogging is a great short-to-medium term strategy. It can help support your blogging career early and build a strong foundation for a bigger niche blog later on. 

To look for a micro niche, it’s always a great idea to start with your individual skills, talents, or even hobbies. If you’re lucky, this could be something marketable, like Ruby on Rails development, job interviews, or DIY kitchen improvements.

Otherwise, you’ll need the help of a couple of tools and websites. 

Perhaps the simplest way to find a micro niche is to comb through the departments on Amazon.

Their website has a convenient ‘Departments’ drop-down menu where you can discover tons of niche ideas. You don’t even need an Amazon account to access it — just launch their site and click away. 

Wait a minute, aren’t these just submarkets and not actual niches?

Absolutely, that’s why you need to select one first for a complete list of niches.

To demonstrate this, let’s click on “Beauty & Personal Care.” This should take you to the category page where potential niches are detailed on the left panel.

If the list isn’t big enough for you, scroll down to the “Attributes” section and click ‘See more.’

This will load up the “Attributes” page for the submarket you’ve entered. 

As far as the submarket goes, the products on Amazon can be categorized under “natural,” “organic,” “hypoallergenic,” and more. 

Bear in mind that not all product categories on Amazon can be refined using attributes. Some can be sorted according to the seller, product condition, and so on. 

For a quick look at all niche ideas Amazon has to offer, just click on the ‘Departments’ drop-down menu. Everything will be presented to you in one place — the aptly-named “Earth’s biggest selection” page.

Easy, right?

There are other websites and tools you can use to find a niche to blog about. 

KeySearch, for example, is a niche generator tool that instantly builds a list of niche ideas. It works by pulling search data from sites like Google, YouTube, Amazon, and eBay

To use KeySearch, just enter any keyword you find relevant and click ‘Search.’ 

You don’t even have to wait for the tool to refresh the page and load up the results. Everything will be displayed within seconds right under the search bar. 

What makes KeySearch useful is the diversity of platforms where it extracts niche ideas from. 

Aspiring affiliate marketers, for example, will benefit from the niche ideas grabbed straight from eBay and Amazon. The same can be said for those who intend to integrate YouTube videos into their core content strategy.

Another noteworthy platform is Google Trends — a free tool specifically designed for content and niche research. 

How to use Google Trends to find a niche? Just like KeySearch, you simply type in any keyword relevant in your submarket.

For example, let’s say you want to blog about anti-aging tips. 

All you have to do is type “anti-aging” and click the search button. Google Trends should supply you with a list of related queries and topics at the bottom of the results page.

Under “Related queries,” you must be able to find products that you can feature in your micro niche blog. You can also look at the “Related Topics” list to drill down into more niches.

For instance, one of the related topics for “anti-aging” is “facial rejuvenation.” 

Clicking on this topic will reveal a new set of related topics and queries so you can resume your research. 

For “facial rejuvenation,” some of the suggested topics and queries are related to hair loss, scars, wrinkles, and acupuncture. 

In some cases, you can also find overlaps between topics and queries that may point to a more in-depth niche. 

“Wrinkles” and “skincare,” for instance, can be paired to create an even narrower topic. 

However, as you get more and more specific with your ideas, you may end up with an unprofitable niche. 

To learn some smart ways to use Google trends for Blogging, refer to this guide.

This brings us to the next step.

6. Validating the profitability of your niche

Before we move on from Google Trends, there’s one more feature I’d like to discuss. 

It’s actually the first thing you saw right after entering your keyword — the “Interest over time” chart. 

As the name implies, it visualizes the search traffic your keyword has generated over the past 12 months. This should help you ascertain whether or not there’s demand for the niche you’re contemplating. 

Observing the trend also allows you to predict if the niche will continue to be relevant in the foreseeable future. 

In the screenshot below, we can tell that the niche has stagnated, but it definitely has evergreen value.

Not happy with the number of searches your keyword is generating? 

That’s when you must work backward and branch out a little bit.

A keyword research tool will help you expand your niche idea as well as validate its profitability. 

In a previous post, I listed down the top keyword research tools bloggers can use for various purposes. It contains both free and premium solutions, so you don’t ever have to look elsewhere. 

SEMrush’s Keyword Magic Tool is perfect for the job. It works by generating heaps of long-tail keyword ideas with a single query.

Once you enter a seed keyword and click ‘Search,’ SEMrush will show you a long list of long-tail keyword variations. Important metrics such as each keyword’s monthly search volume, average Cost Per Click, and SEO difficulty are also included. 

A word about SEO difficulty: these numbers help you gauge how competitive a niche is. 

You may think that your niche is small enough, but a keyword difficulty of 60 or above shows otherwise. 

As much as possible, shoot for keywords with an SEO difficulty of less than 60 — the lower, the better.  

While you’re at it, use the filters on the left to sieve out keywords that contain specific terms. These won’t necessarily help you dig up niche ideas, but they’ll surely come in handy in developing your content strategy. 

If you find keywords that cumulatively get hundreds or thousands of searches, congratulations — your desired niche might be viable.

Do note that I used the word “might” in that statement. 

Why? Because even if a certain topic generates thousands of search traffic, its profitability is still not guaranteed. 

For example, a lot of bloggers reap the rewards of their hard work through affiliate marketing. This requires them to search for affiliate products aligned with their content and their audience’s needs.

If you plan to delve into a micro niche around a specific product, this shouldn’t be a problem for you. Otherwise, try to look for topics in which you can think of potential affiliate products or services to sell.  

A good way to gauge the profitability of a niche is to look at the keyword’s average CPC. This reflects the amount most advertisers are willing to spend for paid ad placements. 

In our sample niche, we can conclude that advertisers spend roughly $6.58 a click for the keyword “skin care wrinkles home remedies.” That’s an indication that products in this niche sell quite well.

Of course, I’m not saying that affiliate marketing is the only way to monetize a blog

There are other ways to make money on your blog without promoting and selling affiliate products, like: 

  • Online courses
  • eBooks
  • Display advertising
  • Gated content 
  • Paid email courses

But if you ask me, I’d rather be in a niche where you can leverage all monetization opportunities. Affiliate marketing, in particular, is a very lucrative venture that’s hard to miss out on. 

Questions You Should Ask Before Committing to a Niche

As a future blogger, choosing a niche is a pretty big commitment. 

The wrong blog niche will cost you months and hundreds, if not thousands of dollars. 

Yeah — it’s a decision that you should never rush into. 

Before I end this post, I have a series of questions for you. These will let you determine once and for all if you chose the right niche. 

Question 1: Are you happy with it? 

Want to learn something cool? 

In Japanese culture, they have a principle called “ikigai,” which essentially means “a reason for being alive.”

I know — it sounds deep and serious, but so is blogging. 

Ikigai is the convergence of four “whats”:

  • What you love — Make no mistake that blogging is a lot of work. But if you love the topics you write about, you won’t feel as fatigued. 
  • What you’re good at — To make your blog stand out, you need great content. And to make great content, you must be good at the topics you write about — plain and simple.
  • What the world needs — It’s understandable to lean towards a niche you love. The question is, will your blog solve an actual problem that people have? 
  • What you can be paid for — Lastly, are the services or products you can offer the world something people will gladly pay for? What about the information your blog content will contain? 

Ideally, your niche is something that checks all the boxes. It must be the combination of your passion, mission, profession, and vocation.

Finding your ikigai is the key to choosing a blog niche you can stick to in the long run.

Don’t worry — it’s not being picky. 

Remember, blogging is a “go big or go home” kind of deal. You’ll never find success if you don’t plan to give your best to every piece you publish.

If your niche is also your ikigai, it’ll be considerably easier to be consistent without getting burnt out.   

Question 2: Is there enough online buzz in your market? 

It’s no secret that online marketing works best with an online-savvy audience.  

How do you plan to engage your target audience if they don’t go online that much?

If they do, are you sure they’re passionate enough to consider purchasing from a blog they’ve never heard of before? 

That said, there are a few things you need to look for before diving into a niche.  

First up would be the presence of online communities. 

You know a market is passionate about a niche if there are forums dedicated to related products and topics. Social media groups are also good signs, but only if at least one of them has thousands of members. 

Freelancing for stay-at-home moms, for example, has a handful of online communities built around it. 

A quick Google search should confirm this. Just enter a keyword and add “forum” or anything similar. 

Another indication of a thriving niche would be the existence of events — offline and online. This applies to niches that focus on a particular skill, which can be monetized with informational products like online courses. 

If you can find at least one local event or podcast, your market is probably enthusiastic enough regarding your niche. You can look for them on Google or social media platforms.

Facebook, for one, has a dedicated ‘Events’ tab in its internal search engine. Here’s how it works for the keyword “Ruby on Rails”:

The last thing I’d look for would be other bloggers or “gurus” who already made names for themselves.  

I’m not talking about businesses or websites — I’m referring to other one-man bloggers who plaster their name on their domain. 

Freelance copywriting, for example, already has a few gurus who have established their online presence. 

More often than not, these people will be your competitors. But you shouldn’t feel threatened about them, especially if you handpicked low-competition keywords. 

Question 3: Can you grow in this niche? 

Unless you deliberately want to cash in on a micro niche, ask yourself if your niche has ample room for growth. 

Again, if you want to be a successful blogger, you need to be in it for the long game.

You can’t just bank on the information and expertise you possess now. You should also aim to constantly grow in your niche to keep your blog relevant for years. 

How can you know if you do this? 

Easy — look for online learning resources that will help you improve your knowledge over time. It can be a paid online course, YouTube tutorial series, downloadable PDF, or even another blog. 

Question 4: Can your niche be localized?

Are you still looking for ways to carve out a hyper-focused niche? 

It may be possible if you target a local market. 

Why didn’t I bring this up before? 

Localized online marketing makes the most sense for startups and businesses that cater to local customers. But for bloggers, it can diminish the growth potential of your enterprise.

The truth is, the success of localized blogs — also called “hyperlocal blogs” — is often tied to the location’s geography. 

That’s why most of these blogs are in the restaurant, real estate, and travel niches. 

If the niche you want is in any of these submarkets, then perhaps going hyperlocal is plausible. But there are a few more factors you need to take into account: 

  • Your real-life location — Whether you like it or not, you need to be an actual local to blog about a specific area or region. It’s nigh impossible to produce believable, hyperlocal blog content without photos of you being there. 
  • Local keywords — In your keyword research, be sure to plug in the location you want to target. Check the search volumes of local keywords along with their competitiveness. 
  • Local submarket ecosystem — Are you in touch with the local influencers and trusted brands in the area? How about the local competitors who could steal your traffic? 

Most importantly, building a hyperlocal blog requires a firm grasp of the local market. 

How much time do the locals spend time online? What’s their average income and demographics? 

This leads us to the next and final question you should answer before you settle for a niche.

Question 5: Is your target market willing and able to spend money on your niche?

Finally, a lot of new bloggers forget to factor in the ability and willingness of their market to spend money. 

To verify their willingness, you simply need to answer one question: 

Will your blog provide content or services that people can find elsewhere for free? 

If yes, then whatever your blog will offer is probably going to be a tough sell.

For those who plan to sell affiliate products, research is the key. Investigate metrics such as the CPC of the most popular keywords and their competitiveness. 

If both metrics are near zero, then the monetization potential of your desired niche is virtually non-existent. 

It’s also possible to browse affiliate networks for reviews and feedback on certain products. Some examples are Amazon AffiliatesClickbank Forum, and the eBay Partner Network.

As for your target audience’s ability to spend money, it boils down to your understanding of your market. Specifically, their purchasing power and preferred payment methods. 

For instance, if you want to blog about freelancing for students, they probably can’t afford a $1,000 online course. 

It’s also unlikely that they have active PayPal accounts, so be sure to support traditional payment methods. This includes credit card payments, wire transfers, and direct deposits.

Profitable Niche Ideas to Get You Started

Alright — that’s enough pleasantries. 

You are now equipped with more than adequate information to carve out your own niche. 

As my thanks for reading this post, here’s a list of 100+ profitable niche ideas that can accelerate your research.

You’re welcome. 

Niche Ideas in the Health Core Market

Health is one of the evergreen core markets. Although mainstream niches like weight loss and fitness are saturated, plenty of profitable niches and micro-niches still exist.  

1. Specific Diets 

Dieting is in no way a new niche, but specific ones like keto, vegan, and raw food detox remain lucrative. In the U.S. alone, the health and wellness food industry is valued at $768.2 billion in 2019. 

Bloggers earn their share through a number of ways, from selling eBooks to formulating their own diet program.

Some of the top bloggers in the dieting niche are Marisa Moore and The Organic Dietitian by Sara Korzeniewski. Check out their websites for inspiration.

2. Weight loss for overweight children 

Obesity is as much a problem to children as it is to adults. 

Although children are the primary beneficiaries of blogs in this niche, the target audience is their parents.  As such, your blog can make money through recipe books, premium subscriptions, and affiliate products like supplements and eBooks.

You can learn more about this niche as well as gain a few keyword ideas from this report by Niche Hacks

3. Stress management

Stress management is another billion-dollar niche that you can blog about. 

Freelancers, employees, students, entrepreneurs, stay-at-home parents — everyone is subject to a lot of stress in today’s fast-paced world. Not only can it reduce a person’s overall quality of life, excessive stress could also lead to physical symptoms.

A lot of bloggers in this niche make money primarily by selling eBooks. If you want to try something different, there are also Amazon products like punching balls and foot massagers.

Influencers like Mark Walsh also sell stress management training courses on their website. A short visit will also lead you to other sub-niches like anger management and conflict resolution.

4. Addiction Management 

Relax — addiction doesn’t always have to involve illegal substances. 

The truth is, many people struggle to eliminate unhealthy addictions like smoking, drinking, and gambling. But if you are knowledgeable in the subject of substance abuse, then you’re more than welcome to tackle it. 

After all, addiction recovery is something the world needs. Choosing to blog in this niche will surely check off one of the four factors in your ikigai.

As you may have guessed, most of the affiliate products in this niche are infomercials. Some examples are educational courses, eBooks, and audiobooks. 

If you need more inspiration, I suggest you visit popular addiction blogs like The Fix and A Hangover-Free Life.

5. Teeth whitening

Speaking of things our world needs, we can never have enough bright smiles to go around. 

Keywords like “teeth whitening kit” and “teeth whitening at home” generate tens of thousands of searches per month. Best of all, their competitiveness is well within the reach of new bloggers. 

You can make money in this blog niche by promoting affiliate products. Since infomercial products don’t really make sense, I advise you to invest heavily in your affiliate marketing knowledge. 

For your content strategy, you can model it after authoritative blogs like Enlighten Smiles.

Niche Ideas in the Wealth Core Market

Health is wealth, but financial wealth is key to overall wellness. 

The wealth core market spiked ever since the entrepreneurship boom in the last decade. Startups, blogging, online trading — people are rallying towards income opportunities that can lead to financial freedom.

Wealth niche bloggers play a major role by supplying the public with the information they need. 

Here are the niches they choose to serve: 

1. Online jobs 

One of the major roadblocks that prevent people from pursuing online entrepreneurship is the lack of funds. As a result, most of them turn to the online gig economy to raise capital.

A blogger can help them reach their goals by presenting them with online job opportunities.

Darren Rowse of Problogger does this well by featuring a job board that organizes online opportunities related to writing. He also monetizes the site by offering eBooks, online courses, and podcasts. 

Other bloggers go a completely different route by sharing tips and resources that can propel an aspiring freelancer’s career. 

Elna Cain, who is a freelancer herself, lives by this strategy on her blog. Aside from insightful articles, she also offers coaching services and a couple of paid courses.

2. Get out of debt

While some people seek online work for the sake of funding future endeavors, others do it to pay off debts.

That’s where the next niche — debt management — comes in.

Since getting out of debt doesn’t require a tangible product or tool, affiliate products in this niche are largely infomercial. 

As expected, there are eBooks and online courses. Thriving affiliate marketers can also try their hands at promoting credit repair services.

If ever you reach the status of debt niche expert, you can also try producing and selling your own merchandise. The Budget Mom, for example, sells her own line of products, including branded workbooks and various printables.

3. Senior retirement

One of the key components of a profitable niche is demand. 

Want to know what’s always in demand? Senior retirement plans.

Health issues aside, every single one of us will reach the retirement age. And to prepare for it, many of us research retirement advice online. 

Bloggers in the retirement niche meet this demand with insightful articles. 

For monetization, the usual method is to promote retirement finance affiliate programs. High-traffic influencers in the niche also write and sell their own books, like Mike Piper of Oblivious Investor.

4. Student Finance

It’s never too early to be financially responsible.

Students would benefit greatly from the financial know-hows on sites like Save the Student. This will prepare them for the challenges they’ll face post-graduation.

Student loan debt management is covered under the student finance umbrella. Other than that, there’s also student bills, banking, budgeting, and part-time employment.

You may choose to take on any of these smaller niches or just blog about general student finance. Monetization-wise, your bread and butter would be affiliate programs from companies like

5. Payday loans

While a lot of people read finance blogs to get out of debt, others are going the other way around.

The payday loan niche is a very particular market that tends to people’s short-term financial needs.  

In layman’s terms, a payday loan is a small, unsecured loan that must be paid on the borrower’s next payday. 

Payday loan bloggers cater to their audience by providing information about lenders and cash advances in general. In return, they can monetize their traffic with the help of affiliate programs like Profitner and LeadsGate.

Niche Ideas in the Relationships Core Market

Finally, let’s talk about the relationships core market. 

We all know that humans are social creatures. And whether you like or not, there are people out there who need help improving their social skills. 

Below are the types of relationship blog niches you can dive into:

1. How to save your relationship

If you’ve ever been in a problematic relationship before, you must’ve turned to the internet for guidance at least once.

Truth be told, a lot of people aren’t comfortable discussing relationship problems with others face-to-face. That’s why there’s always a demand for blogs that share advice on how to handle and heal a difficult relationship.

Just remember that several major publications, from Huffington Post to Psychology Today talk about similar topics from time to time. If you want to stand out, define your target audience based on their demographics or the problems they’re dealing with.

Get Her Back Guide is a good example of this. It specifically targets the male audience who wants to, as the domain suggests, get an ex back.

How will you make money in this niche? 

You can promote a combination of affiliate products, online courses, and other sites via display ads. Similar to Get Her Back Guide, you may also develop and sell your own branded products. 

2. Senior dating

It’s never too late to find somebody. 

That’s the core message of senior dating blogs that help their audience find a romantic partner in their golden years. 

It may be hard to believe, but the search numbers for keywords like “senior dating” and “mature dating” don’t lie. 

Given that it’s only a smaller sub-niche of the “online dating” niche, it’s certainly nowhere near as competitive. 

For your monetization, you can look for affiliate programs offered by online dating sites. SeniorMatch, for example, has a straightforward program that awards $40 per sale or 65% of all initial and recurring payments. 

3. Death in the family

If there’s one thing more emotionally-taxing than breakups, it’s the death of a loved one.

Grief blogs give encouragement, strength, and coping advice to those who are left behind. But since grief and loss are delicate topics, you need to practice caution when employing monetization strategies.  

To give you an idea, Marty Tousley of the Grief Healing discretely promotes her books on a sidebar.

She doesn’t rely on ads or pop-ups that can disrupt the experience of her readers. This makes sense given the sensitive nature of her niche. 

4. Wedding speeches

How to ruin one of the most important days in a person’s life?

Simple — mess up your wedding speech. 

It’s yet another low-competition niche that gets thousands of organic search traffic each month. You can make it even less competitive by targeting the maid of honor, bride’s father, groom, or best man specifically. 

There are a bunch of affiliate products you can promote on your wedding speech blog. Some examples are WeddingSpeech4U, Wedding Speeches for All, and eBooks from Amazon. 

If you’re particularly skilled in writing wedding speeches, you can follow the footprints of The Wedding Speech Guy. Rather than promoting an affiliate product, owner Andy Naylor offers his services as a wedding speech ghostwriter.

5. Potty training

When you hear the word “potty training,” do you think of toddlers or pets?

Whatever you choose, that’s the kind of potty-training niche for you.

This post by Affilorama shows that the keywords related to “potty training” have three target segments: boys, girls, and dogs. It also presents a list of affiliate programs you can sign up for in those niches. 

Once you gain a foothold in the potty-training niche, you can scale your blog to cover related markets.

Suppose you have a blog for potty-training dogs. On top of eBooks and online courses about housetraining, you may also promote dog accessories, supplies, and other related products.

100+ Blog Niche Ideas For 2023

Didn’t find a niche you like?

Not to worry.

Check out these 104 more profitable blog niche ideas for 2023.

  1. Quit smoking
  2. Anxiety
  3. Weight gain
  4. Getting pregnant
  5. Productivity hacks
  6. Protein diet plan
  7. Psoriasis Diet
  8. Prescription weight loss pills
  9. Premenstrual syndrome
  10. Personal care
  11. Homebrewing
  12. Paleo diet
  13. Panic attacks
  14. Organic makeup
  15. Oral Health
  16. Nootropics
  17. Natural pain relief
  18. Natural healing
  19. Muscle pain
  20. Military training
  21. Miracle brain system
  22. Massage therapy
  23. Meditation
  24. Men’s Grooming
  25. Making wine
  26. Lose love handles
  27. Lose belly fat
  28. Kidney detox
  29. Kickboxing
  30. Juice diet recipes
  31. Irritable bowel syndrome
  32. Insomnia
  33. Indian recipes
  34. Indoor gardening
  35. Hypertension
  36. How to rap fast
  37. How to train your voice
  38. How to write faster
  39. How to improve eyesight
  40. How to get smarter
  41. How to grow hair faster
  42. How to cure hangovers
  43. How to improve sleep
  44. How to dive
  45. Photography
  46. Mobile app development
  47. Freelancing
  48. Fishing
  49. Financial freedom
  50. Travel hacking
  51. DIY projects
  52. Home Improvement
  53. YouTube
  54. WordPress
  55. Shopify
  56. Poker 103.Drones
  57. eSports and games
  58. Personal training seniors
  59. Boating
  60. Sewing and knitting
  61. Arts and crafts
  62. Google Shopping
  63. Get organized
  64. Minimalism
  65. Figure skating
  66. Fencing
  67. Feng shui
  68. Excel tutorials
  69. Content writing
  70. Cheesemaking
  71. Brain training
  72. Astral projection
  73. Anti-bullying
  74. Air guns
  75. Air hockey
  76. Acupuncture
  77. Activities for seniors
  78. Activities for kids
  79. Bar supplies
  80. Best vacation spots
  81. Spyware removal
  82. Survivalism
  83. Time management
  84. Web traffic
  85. Career advice
  86. Motorcycles
  87. League of legends
  88. Wearable technology
  89. Weird Science
  90. Welding
  91. Woodworking
  92. Word tutorials
  93. Write a cover letter
  94. Sell your home
  95. Scrapbooking
  96. Public speaking
  97. Pick up lines
  98. Penny stocks
  99. Body language
  100. Learn braille
  101. Last minute travel
  102. House pests
  103. Drones
  104. Dog grooming


Choosing a niche may seem trivial, but it’s actually a major step toward a profitable blog.

Take your time and review every possible option to find the perfect niche idea. 

Trust me — you’re better off not blogging at all than investing in the wrong niche.

If you have any questions regarding what you just read, feel free to leave a comment below. Share your list of prospective ideas and let the Master Blogging community provide you with insights.

Thank you and good luck!


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