Are you having trouble ranking in the search engines or increasing your overall blog traffic?
If so, maybe it’s time you stop focusing on generic keywords ad start to explore the world of long tail keywords using long tail pro.
What are long tail keywords you ask?
Here’s a simple way to explain it… “wordpress” is a generic search term. If you search for it in Google you will find various topics. Now if you were to search for “free wordpress installation service”, that’s a long tail keyword and if you search for it, you know exactly what you are looking for.
What are long tail keywords better than generic keywords?
Not only are they much easier to rank for, but they are super targeted in comparison to generic keywords.
Let’s use “wordpress” again as an example and see how it stacks up in comparison to other long tail variations of the keyword when using Google Keyword Tool.
What you can learn from this is that you can write articles, format titles and focus the efforts of your backlink building to these terms and have a much better chance at ranking in the search results.
Yes, many of these keywords have a low amount of search volume, but they are much more targeted.
If someone is searching for “wordpress setup service” you can be they are looking to have a wordpress blog setup!
Find the Best Long Tail Keywords with Long Tail Pro
One of my favorite software programs out there is called Long Tail Pro, which allows you to look up long tail keywords. It works much like Google Keyword Tool but it also provides you with an competition score, which tells you how hard or easy it will be for you to rank in the search results.
You can see a screenshot of the Long Tail Pro results below, using the same keywords we mentioned above.
You can see from the chart above that some of these keywords are very easy to rank for. Easy to rank for keywords are in the 20-30 range, medium competition is in the 30-40 range and anything above 50 is quite competitive.
Again, it is important to note that the volume on these search phrases is low, but if you were able to rank on the first page for some of these terms, you would be bringing in some very highly targeted traffic to your site month after month.
Also if you do the work to target high paying keywords, such as “hosting” related keywords, this could result in a few hundred to a few thousands extra dollars per months.
This is one of the major reasons why it’s important to look at the overall value of your long term keywords and not just the amount of people who are searching for the keywords in a given month.
Here are a quick features and review of long tail pro keyword research tool.
Quick 5 Minute Step: You can setup long tail pro within few mintues, You can quickly get targeted traffic, lead generation made easy!
Simple: Easy to use, allows you to create targeted campaigns and research competitors.
Effective Optimization: You can use long tail pro keyword research tool to get any type of business result you want. Easy to use.
Even Google Wants You to Use Long Tail Keywords
Yes, it’s true! Even Google prefers that users of their search engines use long tail keywords over generic search terms.
It provides better search results for the people using Google, and especially for the advertisers of the search engine as well.
Just take a look at the screenshot below and see how Google lists a bunch of long tail variations for you to choose from at the bottom of each search page.
Start Incorporating Long Tail Keywords into Your Blog
There are many free tools out there like Google Keyword Tool, Google Analytics and free trial versions of Long Tail Pro that will allow you to analyze the type of traffic and search terms people are using to get to your site.
For all of these reasons and many more, you should be using long tail keywords to write better content for your site, target your content better to your audience and rank higher in the search engines.